We partner with entrepreneurs who are
transforming the journey of aging.
Our Focus
Equitage Ventures provides capital, distribution, and strategic guidance to early-stage entrepreneurs who are holistically addressing the unmet physical, mental, spiritual, and social needs of older adults.
We are active across all stages of the senior care continuum and the aging journey, bringing a comprehensive investment approach to improving both quality of care and quality of life for older adults.
Our Network
Our capital comes from leading facility, community, and home-based care providers and multi-billion dollar healthcare and consumer enterprises. We leverage this extensive network to connect portfolio companies with key customers, strategic partners, top-tier talent, and seasoned advisors, empowering them to scale rapidly and deliver their needed, impactful solutions to more older adults and families.
Our Portfolio
Select Previous Investments
Our Portfolio
Select Previous Investments
Our Team
Investment Team
Russell Hirsch, PhD, MD
Russell brings 30+ years of venture capital experience to Equitage. He co-founded Generator Ventures, the market's first AgeTech venture capital fund, and Prospect Ventures Funds II and III, managing over $1B in life science investments. He was also a partner at Mayfield's Healthcare Technology group. Russell currently serves on the boards of Vynca Health, Third Eye Health, Post-Acute Analytics, Cosan, and Datma. Russell holds BA and MS degrees from the University of Chicago and MD and PhD degrees from UCSF.
Adam Kaplan, MBA
As Founder and CEO of Solera Senior Living, Adam brings deep industry, operational, and entrepreneurial experience to Equitage. Solera is a senior living operations, development, and investment company with several thousand residents and direct care workers spanning multiple Class A properties. Adam currently serves on the NIC Operator Advisory Board and the Argentum Executive Board and holds a BA from Cornell and an MBA from Northwestern.
Daniel Kaplan, MBA, MS
Danny was previously an investor at Generator Ventures where he led sourcing and diligence. He worked on investments including IntelyCare, Vesta Healthcare, and Vynca Care. Before Generator, he was an early employee at ClearCare, a leading provider of software for home care agencies, and started his career at Deloitte. Danny holds a BA from Dickinson College and MBA and Gerontology degrees from USC.
Advisors
Sara Ratner
Sara is a healthcare innovator with expertise in growth, access, and payment strategies across payer, provider, and pharmacy sectors. She co-founded Proximal Health and led Integrated Programs at Nomi Health, addressing care gaps with innovative solutions. A former MinuteClinic leader, she expanded its footprint from 60 to 580 clinics. Known for tenacity and practical insights, Sara excels in building trust and driving alignment across diverse stakeholders.
Jennifer Meyer
Jennifer is a healthcare leader with expertise in value-based care and innovative partnerships. As Chief Revenue Officer at DispatchHealth, she expanded high-acuity, in-home care to 100 million people across 36 states. Now President of SonderMind, she advances mental health care. With experience at McKinsey and DaVita and an MBA from Kellogg, she drives access, outcomes, and affordability improvements.
Arnold Whitman
Arnold Whitman has 40 years of investing in Senior Living and Senior Care. Arnie has broad-based experience in real estate, services, and technology, and a remarkable reputation in the field. He was the founder and CEO of Formation Capital, with over $8B invested. His partnership in Aging2.0 led to the co-founding of Generator Ventures, the first dedicated VC fund in Age-Tech. Currently, Arnie is the founder of Senior Living Transformation Company (SLTC). He sits on multiple boards and is Chairman emeritus of NIC.
Health Equity + Age = Equitage
We aspire to live in a world in which older adults have an equal opportunity to achieve their highest level of health and independence, and live with dignity, meaning, and purpose.